Norwich Union

This article is about the historic company and brand. For the newer, 2009-era brand, see Aviva.

Norwich Union
IndustryInsurance company
FoundedNorwich, England, United Kingdom
(1797; 227 years ago (1797))
FounderThomas Bignold
Defunct1 June 2009; 15 years ago (2009-06-01)
(merged into Aviva plc)
Headquarters
Norwich
,
United Kingdom
ParentAviva plc
Websiteheritage.aviva.com

Norwich Union was the name of insurance company Aviva's British arm before June 2009. It was originally established in 1797. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index.

On 29 April 2008, Aviva announced that the Norwich Union brand would be phased out and disappear over a period of two years, on the grounds that a consistent Aviva brand would bring "global impact."[1][2] On 1 June 2009, Norwich Union was rebranded as Aviva.[3]

  1. ^ "Norwich Union brand to disappear". BBC News Online. 29 April 2008. Retrieved 29 April 2008.
  2. ^ "Savings. Investments. Pensions". Aviva.co.uk. 12 October 2017. Archived from the original on 23 December 2008. Retrieved 9 September 2024.
  3. ^ "Norwich Union gears up for name change". Eveningnews24.co.uk. Retrieved 9 September 2024.