Now (brand)

Now was a brand of electronics by Hasbro through Tiger Electronics that specializes in multimedia. Its most popular brand was the VideoNow, which was a personal videodisc player for children who wanted to watch their favorite shows on the go. The device was introduced in 2003, and as it sold well, Tiger began to experiment with other Now brands. The Now brand was discontinued by late 2007, after the VideoNow Color FX and TVNow left store shelves.