Now You See It may refer to:
- Now You See It (American game show), a 1974–1975 game show, resurrected in 1989
- Now You See It (Australian game show), a 1985–1999 children's game show
- Now You See It (British game show), a 1981–1995 British television game show
- "Now You See It" (Shake That Ass), a 2009 song by Honorebel
- Now You See It, an Oscar-nominated live-action short film by Pete Smith
- Now You See It, a novel by Stuart M. Kaminsky
- Now You See It (book), a 2011 book by Cathy Davidson
- Now You See It, a play by Georges Feydeau published as Le Système Ribadier
- Now You See It, a BBC magic and entertainment show, narrated by Mel Giedroyc
- Now You See It..., a 2005 Disney Channel Original Movie