O Music Awards

O Music Awards
Logo of the 2013 O Music Awards.
Awarded forAwards achievement in the intersection between music and technology
CountryUnited States
Presented byMTV, Viacom
First awardedApril 28, 2011; 13 years ago (2011-04-28)
Last awardedJune 19, 2013; 11 years ago (2013-06-19)
Websiteomusicawards.com

The O Music Awards (commonly abbreviated as the OMAs)[1] was an awards show presented by MTV to honor music, technology and intersection between the two.[2] The 1st O Music Award ceremony was held on April 28, 2011 on Fremont Street in Downtown Las Vegas.[3] The 3rd O Music Awards was held on June 27, 2012. The O Music Awards brand continues year-round through a combination of a music and tech blog, called 'The O Music Blog', and a New York–based live events' series called 'Unboxed, which features music, tech, art, and interactivity.[4] The fourth and final edition was held on June 19, 2013.[5][6]

Past winners include Spotify (Best Music Hosting App),[7] Bjork (Digital Genius Award),[8] Way Out West (Most Innovative Festival),[9] Crowd Juke (Best Music Hack)[10] and Lady Gaga (A Must-Follow Artist On Twitter and an Innovative Artist).[11] The show has also featured up-and-coming acts like Foster The People[12] and Alabama Shakes,[13] as well as having many icons like The Flaming Lips[14] and Robyn.[15]

Running in tandem with the awards and performances, O Music Awards has achieved 3 Guinness World Records. During the inaugural O Music Awards in Las Vegas in April 2011, rapper Chiddy of Chiddy Bang received Guinness World Records titles for the Longest Freestyle Rap and the Longest Marathon Rapping record after rapping for 9 hours, 16 minutes and 22 seconds.[16] For O Music Awards 2, the show took on the goal of the Longest Team Dance Marathon.[17] A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on the record. 24 hours later, all 13 dancers were still standing and had broken the record. The effort also raised more than $32,000 to fight bullying, with the money being divided equally between the Gay, Lesbian & Straight Education Network (GLSEN), the It Gets Better Project, the Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD), and The Trevor Project.[17]

  1. ^ "MTV to Launch OMAs, Digital Music Awards Show in April". Billboard. Associated Press. February 24, 2011. Retrieved October 1, 2013.
  2. ^ "About the O Music Awards". Viacom. Archived from the original on February 2, 2012. Retrieved May 28, 2012.
  3. ^ "Viva Las Vegas!". O Music Awards Blog. Viacom. April 19, 2011. Retrieved May 28, 2012.
  4. ^ "OMA Unboxed". O Music Awards Blog. Retrieved 2013-07-18.
  5. ^ Chan, Stephanie (2013-05-01). "O Music Awards Returns for 24-Hour Special 'Live Music Day'". The Hollywood Reporter. Retrieved 2024-06-26.
  6. ^ "O Music Awards: 24 hours of rock". USA TODAY. Retrieved 2024-06-26.
  7. ^ "SoundCloud Is The Best Music App". O Music Awards Blog. 2011-10-30. Retrieved 2013-07-18.
  8. ^ "Bjorks Wins The Title of Digital Genius". O Music Awards Blog. October 31, 2011. Retrieved 2013-07-18.
  9. ^ "Way Out West Is: The Most Innovative Festival". O Music Awards Blog. October 29, 2011. Retrieved 2013-07-18.
  10. ^ "CrowdJuke Wins Best Music Hack: Meet Its Creator". O Music Awards Blog. October 28, 2011. Retrieved 2013-07-18.
  11. ^ Anitai, Tamar (2011-04-29). "O Music Awards: Lady Gaga Wins Innovative Artist Award AND Must-Follow Artist On Twitter!". MTV Buzzworthy. Archived from the original on April 30, 2011. Retrieved 2013-07-18.
  12. ^ "FLASHBACK: Remember How Foster The People Played The O Music Awards?". O Music Awards Blog. December 6, 2011. Retrieved 2013-07-18.
  13. ^ "Alabama Shakes Perform 'You Ain't Alone'". O Music Awards Blog. October 31, 2011. Retrieved 2013-07-18.
  14. ^ "The Flaming Lips to Perform Tribute To Steve Jobs During the O Music Awards". O Music Awards Blog. October 25, 2011. Retrieved 2013-07-18.
  15. ^ "Robyn To Headline the O Music Awards". O Music Awards Blog. October 25, 2011. Retrieved 2013-07-18.
  16. ^ Ehrlich, Brenna (2011-04-29). "New Guinness World Record Set for Longest Freestyle Rap". Mashable. Retrieved 2013-07-18.
  17. ^ a b "Dance Marathon record set at MTV O Music Awards". Guinness World Records. 2011-11-02. Retrieved 2013-07-18.