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In sociology of science, obliteration by incorporation (OBI) occurs when at some stage in the development of a science, certain ideas become so universally accepted and commonly used that their contributors are no longer cited. Eventually, its source and creator are forgotten ("obliterated") as the concept enters common knowledge (is "incorporated"). Obliteration occurs when "the sources of an idea, finding or concept, become obliterated by incorporation in canonical knowledge, so that only a few are still aware of their parentage".[1]