Old World wine refers primarily to wine made in Europe but can also include other regions of the Mediterranean basin with long histories of winemaking such as North Africa and the Near East. The phrase is often used in contrast to "New World wine" which refers primarily to wines from New World wine regions such as Japan, the United States, Canada, Mexico, Australia, New Zealand, Brazil, Argentina, Chile and South Africa. The term "Old World wine" does not refer to a homogeneous style with "Old World wine regions" like Austria, Denmark, Finland, France, Georgia, Germany, Ireland, Israel, Italy, the Netherlands, Norway, Poland, Portugal, Spain and Switzerland each making vastly different styles of wine even within their own borders. Rather, the term is used to describe general differences in viticulture and winemaking philosophies between the Old World regions where tradition and the role of terroir lead versus the New World where science and the role of the winemaker are more often emphasized. In recent times, the globalization of wine and advent of flying winemakers have lessened the distinction between the two terms with winemakers in one region being able to produce wines that can display the traits of the other region—i.e. an "Old World style" wine being produced in a New World wine region like California or Chile and vice versa.[1]
"Old World" can also mean a wine style made for centuries by small winemakers intended to be consumed as a daily beverage to accompany a meal. These food and wine "pairings," so famous today (e.g. Chianti and Italian food) developed over generations by trial and error. The small village winemaker succeeded or failed on his wine's reputation as an acceptable "table" wine, be it highly expensive or budget priced.[citation needed]
By comparison, "New World" wines, while also being food friendly, are created to meet the tastes of contemporary wine drinkers. Contemporary wine drinkers, especially those in the large U.S. market, consume wine as a stand-alone beverage as much as a beverage to accompany a meal. Thus, the immediate "taste" is the overwhelming criteria by which a new-world wine is judged by the contemporary wine consumer.