Omega Mart

Omega Mart
Entrance into Omega Mart in 2021
General information
LocationLas Vegas, Nevada, United States
Address3215 S Rancho Dr #100
OpenedFebruary 18, 2021 (2021-02-18)
OwnerMeow Wolf
Website
www.omegamart.com

Omega Mart (stylized as Ωmega Mart) is an interactive art installation created by American arts company Meow Wolf and located in the AREA15 complex in Las Vegas. Those entering the installation explore a supermarket, from which they can access various other areas and uncover a narrative.[1] It features contributions from over 300 artists and designers. Omega Mart is an example of an Alternate Reality Game. The overarching plot and lore of the Omega Mart Universe is still being solved using various clues (both online and clues present in the physical store).[2][3]

Omega Mart features custom-made products available for purchase, such as Mammoth Chunks, Organic Moth Milk, Nut Free Salted Peanuts, Gender Fluid, and Plausible Deniability, one of the three brands of laundry detergent.[2][4] Piñatas of the Seven Deadly Sins, designed by artist Justin Favela, are also available for purchase.[5] The installation also features a secret bar, Datamosh, which serves eight specialty cocktails.[6][7]

  1. ^ Martens, Todd (February 17, 2021). "Meow Wolf's Omega Mart is opening in Las Vegas in a pandemic. What to know". Los Angeles Times. Retrieved April 18, 2021.
  2. ^ a b Sheckells, Melinda (February 16, 2021). "Inside Meow Wolf's New Omega Mart Interactive Experience in Las Vegas". The Hollywood Reporter. Retrieved April 18, 2021.
  3. ^ McBeth, Hannah (April 7, 2021). "Meow Wolf Gives Inner Children a Shopper's Wonderland at Omega Mart in Las Vegas". SLUG Magazine. Retrieved April 18, 2021.
  4. ^ Karel, Janna (August 11, 2020). "Meow Wolf in Las Vegas to sell bizarre items, portals to other worlds". Las Vegas Review-Journal. Retrieved April 18, 2021.
  5. ^ Karel, Janna (November 20, 2020). "Piñatas of the 7 deadly sins to loom over Meow Wolf experience". Las Vegas Review-Journal. Retrieved April 17, 2021.
  6. ^ Stapleton, Susan (March 17, 2021). "Get to Know the Secret Bar Inside Omega Mart, the Zany Grocery Store Exhibit Inside AREA15". Eater. Retrieved April 17, 2021.
  7. ^ Radke, Brock (March 23, 2021). "Quick Bites: Best Friend, La Neta, Pauly D's Italian Subs and more Vegas food news". Las Vegas Weekly. Retrieved April 17, 2021.