 | |
| Company type | Subsidiary |
|---|---|
| Industry | Web Analytics Market Research Online Optimization |
| Founded | 1996 |
| Headquarters | Lehi, Utah |
Key people | Brad Rencher, Omniture Business Unit SVP and GM Josh James, Co-founder John Pestana, Co-founder |
| Products | Adobe SiteCatalyst Adobe SearchCenter+ Adobe Discover Adobe Test&Target Adobe Genesis Adobe Insight Adobe Merchandising Adobe Search&Promote Adobe Survey Adobe Recommendations Adobe DigitalPulse Adobe Scene7 |
Number of employees | > 1,000 (2008)[1] |
| Parent | Adobe Systems |
| Website | www |
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.[2]
- ^ "Newsroom | Adobe". omniture.com. Retrieved 2014-03-01.
- ^ "How To Gracefully Retire A Brand Name". SearchEngineLand.com. 2012-07-18.