Online research methods

Online research methods (ORMs) are ways in which researchers can collect data via the internet. They are also referred to as Internet research,[1] Internet science[2] or iScience, or Web-based methods.[3] Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving. With the growth of social media, a new level of complexity and opportunity has been created. The inclusion of social media research can provide unique insights into consumer and societal segments and gaining an "emotional" measure of a population on issues of interest.

Some specific types of method include:

  1. ^ Reips, U.-D. (2012). Using the Internet to collect data. In H. Cooper, P. M. Camic, R. Gonzalez, D. L. Long, A. Panter, D. Rindskopf, & K. J. Sher (eds.), APA Handbook of Research Methods in Psychology, Vol 2: Research designs: Quantitative, qualitative, neuropsychological, and biological (pp. 291-310). Washington, DC: American Psychological Association. doi:10.1037/13620-017
  2. ^ Reips, U.-D., & Bosnjak, M. (Eds.). (2001). Dimensions of Internet Science. Lengerich: Pabst. http://iscience.deusto.es/archive/reips/dis/
  3. ^ Reips, U.-D. (2006). Web-based methods. In M. Eid & E. Diener (Eds.), Handbook of multimethod measurement in psychology (pp. 73-85). Washington, DC: American Psychological Association. doi:10.1037/11383-006