Online video analytics

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Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns (behavioral analysis) and optimizing viewing experience (quality of service analysis).

Online video analytics differs from traditional television analytics because it can be measured using census-based methods instead of panel-based metrics. Every event that a viewer does while watching a video online can be captured and analyzed precisely.

A research done on YouTube videos suggests that: the more information given by the title/description of a video, the less views it generate; the more intensive negative emotion of the title of the video, the more views it generate.^[1]