 Current logo | |
| Formation | June 22, 2011[1] |
|---|---|
| Type | Fan campaign (2011–2015) News blog (2015–) |
| Purpose | To publicize Japanese video games |
| Website | operationrainfall |
Operation Rainfall, commonly known as oprainfall, was a video game-oriented fan campaign founded to promote the release of games not available in North America. Initially aimed at promoting the North American release of three games on the aging Wii home video game console only released in Japan and Europe, it later transitioned into a community blog dedicated to niche Japanese games and further fan campaigns aimed at the localization of Japan-exclusive games. From inception, its stated intention was to show publisher Nintendo the demand for the three chosen games.
Beginning in 2011, it was designed as a push for the release of Xenoblade Chronicles, The Last Story, and Pandora's Tower, three games released late in the lifespan of the Wii. The campaign was acknowledged by Nintendo, and though they initially announced that they had no plans, all three games were eventually released in North America. Reception of the campaign has been favorable overall, and its perceived success when compared to similar earlier campaigns was also noted.
- ^ themightyme. "xenoblade, the last story, pandora's tower mail campaign for localization". ign.com. Archived from the original on 27 June 2011. Retrieved 15 April 2018.