| Opium | |
|---|---|
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| Parent company | Universal Music Group (UMG) |
| Founded | 2019 |
| Founder | Playboi Carti |
| Distributor(s) |
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| Genre | |
| Country of origin | United States |
| Location | Atlanta, Georgia |
| Official website | opiumopium |
Opium is an American record label and rap collective that was founded in 2019 by American rapper Playboi Carti.[1] The label, which is based in Atlanta, Georgia, currently holds three acts all of whom are natives to the city; rappers Ken Carson, Destroy Lonely, and the duo Homixide Gang. The label is also affiliated with a variety of producers including KP Beatz, F1lthy, and Art Dealer, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.[2]
Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlanta rage rap scene and is influenced by the 70s and 80s punk rock era. The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.[3]
- ^ Satten, Vanessa (April 12, 2022). "Playboi Carti Gives Rare Interview on New Music, Fatherhood, More". XXL Mag. Archived from the original on March 5, 2023. Retrieved August 23, 2022.
- ^ "Recording Academy Unveils The 2023 Class Of #GRAMMYsNextGen Ambassadors & Advisors | GRAMMY.com". www.grammy.com. Retrieved January 25, 2024.
- ^ McMackon, Cassidy (September 12, 2023). "The Opium aesthetic is spreading like wildfire". The Queen's Journal. Archived from the original on November 6, 2023. Retrieved November 5, 2023.