Opt-in email

For other uses, see Opt (disambiguation).

Opt-in email[1] is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list.[2] Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails, better known as spam.[3]

  1. ^ "Email opt-in". Comm100 Network Corporation. Retrieved 10 May 2012.
  2. ^ "¿Qué es el Opt-in? - Diccionario de Marketing 40deFiebre". 40deFiebre (in Spanish). Retrieved 18 September 2020.
  3. ^ Minning, Lauren. "The Best Opt-in Email Example (Plus 6 Extra!) and the Perfect Places to Use Them". Active Campaign. Retrieved 14 August 2019.