Orangetheory Fitness

Orangetheory Fitness
Company typePrivate
IndustryFitness
Founded2010; 14 years ago (2010)
FoundersDavid Long, Jerome Kern, Ellen Latham
Headquarters,
United States
Number of locations
1,500[1] (2023)
Areas served
Australia, Canada, Chile, China, Colombia, Costa Rica, Dominican Republic, Germany, Guatemala, Hong Kong, India, Israel, Japan, Kuwait, Mexico, New Zealand, Peru, Puerto Rico, Singapore, Spain, United Arab Emirates, United Kingdom, United States
ParentCompany Founders (?–2016), Roark Capital Group (2016–)
Websitewww.orangetheory.com

Orangetheory Fitness (OTF) is an American boutique fitness studio franchise based in Boca Raton, Florida. The first studio was established in Fort Lauderdale, Florida in 2010 by founder, Ellen Latham.[2] The classes are one hour long and involve two groups, one on the treadmills and the other group working with weights or on rowers.[2] Since its founding in 2010, the chain has expanded, surpassing $1 billion in systemwide sales in 2018,[3] with over one million members in 2020.[4] As of 2023, Orangetheory Fitness has over 1,500 studios throughout 50 US states and 24 countries.[5]

In 2024, Orangetheory Fitness merged with the parent company of Anytime Fitness.[6]

  1. ^ "Orangetheory Fitness location count". Orangetheory. Retrieved 6 November 2023.
  2. ^ a b Valverde, M. (2014, February 19). "Orangetheory Fitness in healthy expansion mode". Sun Sentinel (Fort Lauderdale, FL), p. 1D. Available from NewsBank
  3. ^ Dominic, Anthony (February 4, 2019). "Orangetheory Fitness Exceeds $1 Billion in 2018 System-Wide Revenue". Club Industry. Retrieved February 9, 2020.
  4. ^ Bondy, Halley (January 2, 2020). "Fired at 40, comeback at 54: How Ellen Latham built fitness giant Orangetheory". NBC News. Retrieved February 9, 2020.
  5. ^ "Orangetheory® Fitness Taps Grammy Award®-Winning Director Dave Meyers for Latest Advertising Campaign". February 28, 2023 – via Club Industry.
  6. ^ Cite error: The named reference merge was invoked but never defined (see the help page).