Otomechikku

Otomechikku (Japanese: 乙女ちっく, lit. "maidenesque") or otome-chikku is a subgenre of shōjo manga (Japanese girls' comics) that emerged in the 1970s. Stories in the subgenre focus on the lives and exploits of protagonists who are ordinary Japanese teenage girls, a narrative style that emerged in response to the ascendance of exotic, glamorous, and internationally focused shōjo manga throughout the decade. Otomechikku is most commonly associated with manga published in the magazine Ribon, and is noted by critics for its influence on the aesthetic of kawaii.