Ouma Rusks

Ouma
Plain Ouma Rusks
Product typeRusk
OwnerRCL Foods (2013)
CountrySouth Africa
Introduced1939; 85 years ago (1939)
MarketsSouthern Africa
Previous owners
  • Greyvenstyn Family (1939)
  • Fedfood (1977)
  • Foodcorp (1992)
TaglineBaked on the original farm
Websitewww.rclfoods.com/ouma

Ouma (/ˈoʊ.mɑː/ ⓘ (commonly referred to as Ouma Rusks) is a South African rusk made from a traditional buttermilk recipe.[1] It was first produced in the rural town of Molteno, in the Eastern Cape, by Elizabeth Ann Greyvenstyn in 1939,[2] in response to an initiative by the town's pastor to help the entrepreneurial efforts of the women in his congregation.[3] The brand currently dominates the relatively-small local rusk market, and is manufactured in the same town it was first produced.[4]

  1. ^ Campbell, James (19 October 1999). The Americanization of South Africa (PDF) (Thesis). University of the Witwatersrand. p. 16. Retrieved 18 October 2016.
  2. ^ "A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 30 July 2016.
  3. ^ "Design Indaba Creative Brief" (PDF). Foodcorp: 3. May 2011. Retrieved 18 October 2016.
  4. ^ "Design Indaba Creative Brief" (PDF). Foodcorp: 3. May 2011. Retrieved 18 October 2016.