The Out Campaign is a public awareness initiative for freethought and atheism in the US. It was initiated by Robin Elisabeth Cornwell, and is endorsed by Richard Dawkins, a prominent atheist.[1] The campaign aims to create more openness about being an atheist by providing a means by which atheists can identify themselves to others by displaying the movement's scarlet letter A, a scarlet colored capital "A" in the Zapfino typeface, and an allusion to the scarlet letter A worn by Hester Prynne after being convicted of adultery in Nathaniel Hawthorne's The Scarlet Letter.[2] It encourages those who wish to be part of the campaign to come out and re-appropriate, in a humorous way, the social stigma that in some places persists against atheism, by branding themselves with a scarlet letter.