Company type | Public |
---|---|
Nasdaq: OB | |
Industry | Internet |
Founded | 2006 |
Founders | Yaron Galai Ori Lahav[1] |
Headquarters | |
Key people | Yaron Galai, David Kostman, CO-CEO[3] |
Products | Content Discovery Platform |
Revenue | $992 million (2022)[4] |
Number of employees | 850 |
Website | www |
Outbrain is a web recommendation[5] platform founded in 2006 by co-founder and Co-CEO Yaron Galai and co-founder, Chief Technology Officer and General Manager, Ori Lahav.[6] The company is headquartered in New York City.[5]
In February 2024, Yaron Galai resigned.[7]
The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform.[5] Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers.[8]
The quality of Outbrain's recommendations have been debated.[9][5][10]
You know that chumbox of weird garbage that appears at the bottom of most news sites, including this one? You know the one! It's labeled "Promoted stories" or "Around the web." It's got headlines like: "1 Weird Trick to Lose Weight," "You Won't Believe What [STAR NAME HERE] Looks Like Today!," and "Throw this vegetable out!" There are two major players in the field — Taboola and Outbrain