PC Music

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PC Music
FoundedJune 25, 2013
FounderA. G. Cook
Genre
Country of originUnited Kingdom
LocationLondon
Official websitepcmusic.info

PC Music is a record label and art collective based in London and run by producer A. G. Cook.[1] It was founded in 2013, uploading its first releases to SoundCloud that year.[2] Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle, Easyfun (now Finn Keane), Namasenda, and Planet 1999. The label's releases have been showcased on the compilations PC Music Volume 1 (2015), Volume 2 (2016), and Volume 3 (2022). Following a decade-long run, since 2024 the label is now only dedicated to archival projects and special reissues.[3]

The label is known for its surreal or exaggerated take on pop music tropes from the 1990s and 2000s,[4] often featuring pitch-shifted, feminine vocals and bright, synthetic textures.[5] PC Music has been characterized as embracing the aesthetics of advertising, consumerism, and corporate branding.[5] Its artists often present devised personas inspired by cyberculture.[6] The label has inspired both praise and criticism from journalists, and has been called "polarizing".[7]

  1. ^ Martin, Clive (12 September 2014). "PC Music: Are They Really the Worst Thing Ever to Happen to Dance Music?". Vice. Archived from the original on 13 September 2014. Retrieved 13 September 2014.
  2. ^ Jones, Charlie Robin (11 September 2014). "PC Music's digital dreams". Dazed. 4: 178–183. Archived from the original on 12 October 2014. Retrieved 12 October 2014.
  3. ^ "PC Music to Cease Releasing New Music After 2023, Pivot to Archival Projects". Pitchfork. 25 June 2023. Archived from the original on 26 June 2023. Retrieved 6 January 2024.
  4. ^ Cliff, Aimee (2014). "Dazed 100". Dazed. Archived from the original on 16 January 2015. Retrieved 5 February 2015.
  5. ^ a b Geffen, Sasha (30 March 2015). "PC Music's Inverted Consumerism". Pitchfork Media. Archived from the original on 22 April 2016. Retrieved 1 May 2016.
  6. ^ Bassil, Ryan (23 May 2014). "Trying to Make Sense of Hannah Diamond and Post-Ringtone Music". Vice. Archived from the original on 25 May 2016. Retrieved 15 September 2014.
  7. ^ Zoladz, Lindsay. "The Enigmatic PC Music Is Ready for Real Life". Vulture. Archived from the original on 24 May 2022. Retrieved 14 December 2017.