People for the Ethical Treatment of Animals (PETA), an animal rights organization based in the United States, has released a number of browser games on its website that have parodied existing video games. Various PETA parodies have been made based on games such as New Super Mario Bros., Cooking Mama 2: World Kitchen, New Super Mario Bros. Wii, Super Meat Boy, Super Mario 3D Land, Pokémon Black 2 and White 2, and Pokémon X and Y. PETA creates these games to spread attention about real-life animal rights and animal welfare concerns and to advocate for vegetarian and vegan diets.