Pacific Records is an American, San Diego, California–based music label founded in 2003 as an independent record label and music publisher.[1][2] Amongst the labels releases are albums by O-Town, Slack Key Ohana and the Guitar Legends television special soundtracks. Helmed by CEO Brian Witkin, a San Diego–based entertainment attorney,[3] the seeds of Pacific Records were planted in 1999, with the opening of Real2Reel Records, at first in his parents' home before relocating in November 2004 to a shop[4] located inside all-ages music venue "The Epicentre" in San Diego's Mira Mesa neighborhood. The shop initially began releasing music under the Real2Reel name, but soon changed to Pacific Records. While the shop closed in June 2007,[5] Pacific Records continued as a label. Witkin signed both local and national talent from the beginning, including San Diego's Get Back Loretta and Virginia based, Life's Only Lesson.[6] A short time after, the imprint was acquired by Wingnut Media Group, Inc, based in Del Mar, California, soon transferred to Georgi Entertainment, LLC. In 2009 Witkin purchased the company back under the holding company New Pacific Group, currently, Pacific Records, Inc. The label includes in house recording studios, engineering marketing and distribution.