Packard Light Eight | |
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Overview | |
Manufacturer | Packard |
Model years | 1932 |
Assembly | Packard Automotive Plant, Detroit, Michigan, United States |
Body and chassis | |
Class | Full-size luxury car |
Layout | Front-engine, rear-wheel-drive |
Chronology | |
Successor | Packard One-Twenty |
The Packard Ninth Series Light Eight Model 900 was an automobile model produced by the Packard Motor Car Company of Detroit, Michigan only during model year 1932.[1] The Light Eight was planned as a new entry model, building off the 1928 Packard Six. It competed in the upper middle-class with makes like GM's Companion Brand LaSalle, Marquette and Chrysler's DeSoto, and the top-level products from Studebaker, Hudson, and Nash. The marketing objective was to add a new market segment for Packard during the depression.
Packard did not use yearly model changes in these years. A new series appeared when management felt that there were enough running changes made. Therefore, the Light Eight was introduced during January 1932, together with the new V-12 (called "Twin Six" in its first year to honor the pioneer Packard model built from 1915 to 1923). Standard Eights and Super Eights followed in June 1932.