Paninaro

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Paninaro (Italian: [paniˈnaːro]) was a social phenomenon in northern Italy during the 1980s that was characterized by an obsession with designer clothing and adherence to a lifestyle based on luxury consumption.^[1] It began in the Milanese metropolitan area, later spreading throughout continental Italy.^[1][2] The phenomenon led to the creation of magazines, films and television programs.^[3][4]