| "Pano" | ||||
|---|---|---|---|---|
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| Single by Zack Tabudlo | ||||
| from the album 3rd Time's a Charm[1] | ||||
| Language | Filipino | |||
| Released | December 6, 2021 | |||
| Genre | ||||
| Length | 4:14 | |||
| Label | ||||
| Songwriter(s) | Zack Tabudlo | |||
| Producer(s) | Zack Tabudlo | |||
| Zack Tabudlo singles chronology | ||||
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| Music video | ||||
| "Pano" on YouTube | ||||
"Pano" (lit. 'How') is a song by Filipino singer-songwriter Zack Tabudlo from his third studio album, 3rd Time's a Charm (2023).[1] It was released to music and streaming platforms on December 6, 2021, via Island Records Philippines and UMG Philippines. Self-written and produced by Tabudlo, the lyrics allude to self-pity and questioning one's unrequited love.[2]
"Pano" is described as a R&B with minimal instruments, a slight departure from Tabudlo's sound in his debut album, Episode (2021). The song was a commercial success, becoming the longest-running number-one OPM song on Spotify Philippines. It also became the first number-one song to debut on Billboard's Philippines Songs chart, staying at its peak for eleven weeks. Internationally, the track charted in other Southeast Asian countries, including Malaysia, Thailand, and Vietnam, as well as other nations globally through Spotify Viral 50.[3][4]
An accompanying lyric video for the song was uploaded to YouTube simultaneously with the single's release, becoming Tabudlo's most viewed video on the platform. After gaining prominence on TikTok, a music video was released on October 3, 2022, as the first part of a trilogy.[5] Tabudlo performed "Pano" during several live performances, including Expo 2020 Dubai, We the Fest Jakarta, and Head in the Clouds Manila. It has been covered by several local and international artists and was used as the theme song for What We Could Be (2022).
- ^ a b Llemit, Ralph Lawrence G. (January 12, 2024). "The Best OPM Albums of 2023". SunStar Davao. Retrieved March 24, 2024.
- ^ Baldueza, Jallison (2021-12-14). "Music: Zack Tabudlo caps off his stellar year with heartfelt pop/R&B ballad "Pano"". Adobo Magazine Online. Archived from the original on 2022-02-25. Retrieved 2022-02-25.
- ^ Franco, Kai (2023-02-17). "Zack Tabudlo: Victim of Love". Wonder. Archived from the original on 2023-03-08. Retrieved 2023-03-08.
- ^ "Music is truly Universal: Pano by Zack Tabudlo is taking the world by storm". UMUSIC. 2023-03-09. Archived from the original on 2023-03-25. Retrieved 2023-03-26.
- ^ Bautista, Rafael (2022-10-04). "Zack Tabudlo's Pano Trilogy Will Hit You Right In The Feels". Nylon Philippines. Archived from the original on 2023-03-08. Retrieved 2023-03-08.