Papert Koenig Lois

Papert Koenig Lois
IndustryAdvertising agency
FoundedJanuary 1960
FounderFred Papert
Julian Koenig
George Lois
HeadquartersManhattan

Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public.[1][2]

  1. ^ Mark Tungate (2007), Adland: a global history of advertising, Kogan Page Publishers, pp. 58–59, ISBN 978-0-7494-4837-0
  2. ^ "Advertising: Papert, Koenig, Lois Gets Stock Symbol (Published 1964)". The New York Times. 1964-12-31. ISSN 0362-4331. Retrieved 2021-01-11.