Parade (British magazine)

Parade
Former editorsRoger Noel Cook (1974–1979)
CategoriesMen's magazine
FrequencyWeekly (1916–1920, 1939–1972)
Monthly (1972–c. 2007)
PublisherW. Speaight & Sons (1916–1920; 1939–1943)
City Magazines (1955–c. 1971)
Williams Publishing/Top Sellers Ltd/General Books Distribution (c. 1971–c. 1979)
GoldStar Publications/GSP Press (c. 1979–c. 2007)
First issue1916
Final issuec. 2007
CountryUnited Kingdom
Based inLondon
LanguageEnglish
The British Army in France: troops reading copies of Blighty outside their dugout, December 1939

Parade was a British magazine for men. With origins dating back to 1916, the magazine went through a number of different incarnations and different publishers until it went defunct around 2007. It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen. Relaunched in 1939, as Blighty Parade, it was turned into a pin-up magazine. Arthur Ferrier, a celebrated British artist, contributed significantly to the magazine with his distinctive pinup cartoons, which were often featured on the cover.[1] Renamed Parade in 1960, by the 1970s content had progressed to topless and nude photos of models, and at the end of the 1990s it went hardcore.

  1. ^ Roach, Emily. "Rediscovering Arthur Ferrier: Pin-up Artist Extraordinaire".