Paradox of hedonism

The paradox of hedonism, also called the pleasure paradox, refers to the practical difficulties encountered in the pursuit of pleasure. For the hedonist, constant pleasure-seeking may not yield the most actual pleasure or happiness in the long term when consciously pursuing pleasure interferes with experiencing it.

The utilitarian philosopher Henry Sidgwick was first to note in The Methods of Ethics that the paradox of hedonism is that pleasure cannot be acquired directly.^[1] Variations on this theme appear in the realms of philosophy, psychology, and economics.