Pasadena Tournament of Roses Association

Pasadena Tournament of Roses Association
Founded1890
TypeNon-profit Organization
FocusRose Bowl Game, Rose Parade
Location
Area served
Southern California and worldwide television audience
Key people
Ed Morales, President, Alex Aghajanian, Past President,
David Eads, Chief Executive Officer
Volunteers
935 members
WebsiteTournament of Roses website
Flowers on a 2009 Rose Parade float

Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the Rose Parade on New Year's Day since 1890 and the Rose Bowl since 1902. "America's New Year Celebration" is "a festival of flowers, music and equestrians and sports unequaled anywhere in the world", according to the Tournament of Roses. The association has 935 volunteer members and the members spend some 80,000 combined work-hours to stage the events.[1]

The 2021 Rose Parade was cancelled due to the COVID-19 pandemic. The most recent event took place on January 1, 2024, with six-time Tony winner Audra McDonald.

  1. ^ "Gardening : Roses : Making the Floats Archived February 25, 2008, at the Wayback Machine", Home & Garden Television.