Founded | 1890 |
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Type | Non-profit Organization |
Focus | Rose Bowl Game, Rose Parade |
Location |
|
Area served | Southern California and worldwide television audience |
Key people | Ed Morales, President, Alex Aghajanian, Past President, David Eads, Chief Executive Officer |
Volunteers | 935 members |
Website | Tournament of Roses website |
Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the Rose Parade on New Year's Day since 1890 and the Rose Bowl since 1902. "America's New Year Celebration" is "a festival of flowers, music and equestrians and sports unequaled anywhere in the world", according to the Tournament of Roses. The association has 935 volunteer members and the members spend some 80,000 combined work-hours to stage the events.[1]
The 2021 Rose Parade was cancelled due to the COVID-19 pandemic. The most recent event took place on January 1, 2024, with six-time Tony winner Audra McDonald.