Product type | Peanut caramel bar | ||||||||||||||||
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Owner | Iconic IP Interests, LLC | ||||||||||||||||
Produced by | The Hershey Company | ||||||||||||||||
Country | United States | ||||||||||||||||
Introduced | 1932 | ||||||||||||||||
Related brands | Hershey's NutRageous | ||||||||||||||||
Markets | United States | ||||||||||||||||
Previous owners | Hollywood Candy Company Leaf, Inc. | ||||||||||||||||
Tagline | "Totally nuts about payday" "Get To It" | ||||||||||||||||
Website | hersheyland.com/payday | ||||||||||||||||
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PayDay (stylized as "PAYDAY") is a brand of a candy bar first introduced in 1932 by the Hollywood Candy Company. The original PayDay candy bar consists of salted peanuts rolled over a nougat-like sweet caramel center. Since 1996, classic PayDay candy bars without chocolate have been continually produced by The Hershey Company. In 2020, Hershey's released a "Chocolatey PayDay bar"[2] as a permanent part of the PayDay product line; it is identical to the regular bar, but covered by a layer of chocolate candy.