Product type | Beverage |
---|---|
Owner | The Coca-Cola Company (2015) |
Country | United States |
Introduced | December 21, 2007 |
Markets | US, Canada |
Previous owners | Monster Beverage (2009) |
Tagline | "Choose Peace" |
Website | www |
Peace Iced Tea (often labeled Peace Tea) is a brand of assorted iced tea beverages produced by the Coca-Cola Company. It was originally produced by the Monster Beverage Company. The product launched on December 21, 2007. Peace Tea contains no artificial flavors or coloring, although it does contain an artificial sweetener, sucralose. The only flavor not to include sucralose was the Unsweetened Tea (also branded as High Tea), but it was discontinued in early 2012. Peace tea is served in 23 oz cans in the United States, and 695 mL cans in Canada.
Peace Tea is also an avid competitor of Arizona brand of iced teas in the ready-to-drink beverage category, as well as drinks from Snapple and Pepsi.[1]
The Coca-Cola Company purchased 16.7% of the Monster Beverage Company in 2015 and as a result, all non-energy drink products, including Peace Tea, were transferred to the Coca-Cola Company.
The current CEO of Peace Iced Tea is Marc Rampolla, having worked with the Coca-Cola Company for 18 years consecutively.