Pedigree Petfoods and Heinz extortion campaign

Pedigree Petfoods and Heinz extortion campaign
DateAugust 1988 - 21 October 1990
Duration26 months
LocationBasildon and Rayleigh, Essex, United Kingdom
MotiveFinancial
OutcomeConvicted, sentenced to 17 years imprisonment
Non-fatal injuries5
Arrests1
Suspects1
Charges18 charges including blackmail, demanding money with menaces and contaminating food products (contrary to section 38(1) of the Public Order Act 1986)
TrialOld Bailey, [East London]], England
VerdictGuilty
ConvictionsRodney Whitchelo
Sentence17 years imprisonment (of which Whitchelo served half)

The Pedigree Chum dog food and Heinz extortion campaign was an attempted extortion against Pedigree Petfoods and Heinz, during which an extortionist contaminated tins of dog and baby food. Pedigree was advised by police to pay limited sums of money to the extortionist, while cash machines were put under surveillance. Heinz lost millions in sales and eventually offered a £100,000 reward, which the extortionist attempted to collect. However, he was arrested at the cashpoint, where police discovered the extortionist was former Metropolitan Police Detective Sergeant Rodney Whitchelo.

Whitchelo was found guilty on six counts of blackmail, two counts each of contaminating food products and attempting to obtain property by deception, as well as one count of making a threat to kill, and was sentenced to 17-years imprisonment.