Pepsi-Cola sign

Pepsi-Cola sign
Building at 46-10 Center Boulevard as seen behind the Pepsi-Cola sign in 2015
The sign in 2015
Map
General information
Location4-09 47th Road, Long Island City, New York
Coordinates40°44′51″N 73°57′28″W / 40.74750°N 73.95778°W / 40.74750; -73.95778
Completed1940 (original)
1993 (current)
Design and construction
Main contractorGeneral Outdoor Advertising Corporation (original)
Artkraft Strauss (current)
DesignatedApril 12, 2016
Reference no.1653

The Pepsi-Cola sign is a neon sign at Gantry Plaza State Park in the Long Island City neighborhood of Queens in New York City. The sign, visible from Manhattan and the East River, was built in 1940 and originally installed atop PepsiCo (previously Pepsi-Cola)'s bottling factory nearby. It is composed of a 50-foot (15 m) depiction of a Pepsi bottle, as well as lettering that reflected PepsiCo's logo when the sign was commissioned.

The Pepsi-Cola sign was likely manufactured by the General Outdoor Advertising Company and was New York state's longest electric sign when completed. The bottle depiction was replaced in the 1970s, and Artkraft Strauss Sign Corporation rebuilt the rundown sign in 1993. When the Pepsi facility was closed in 2003, the sign was relocated to the park. The New York City Landmarks Preservation Commission began holding hearings on whether to make the sign a city landmark in 1988, though it was not designated as such until 2016.