Pepsi Raw was a cola soft drink created by PepsiCo and Britvic exclusively introduced in the United Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas. Pepsi Raw was also marketed in Norway and Australia.
In the United States and Mexico a similar product[1] was being marketed under the name Pepsi Natural.
In September 2010, it was announced that Pepsi Raw was to be withdrawn from the UK market.[2]
In 2021, Suntory, the Japanese distributor of Pepsi, released its version of Pepsi Raw named Pepsi Nama;[3] later in 2023, PepsiCo China released Pepsi Raw Zero Sugar.[4]
- ^ ""Review: Pepsi Natural"".
- ^ "Pepsi Raw removed from UK market". Marketing Week.
- ^ ""Raw Pepsi," the most refreshing flavor ever, is out in Japan, but how does it taste?". SoraNews24. 23 June 2021. Retrieved 14 September 2023.
- ^ Morais, Damián. "Monthly Digest: China Food Sector Review, Apr. 2023". eDairyNews. Retrieved 14 September 2023.