 Pepsi Stuff Logo (Third Version) | |
Type of site | Customer loyalty |
|---|---|
| Available in | 1 language |
| Dissolved | October 31, 1996 (First Version)
December 31, 2008 (Second Version) |
| Predecessor(s) | Pepsi Pass (Third Version) |
| Successor(s) | Pepsi Pass (Second Version) |
| Created by | PepsiCo |
| URL | Archived official website at the Wayback Machine (archive index) |
| Commercial | Yes |
| Registration | Optional |
| Launched | March 28, 1996 (First Version) February 1, 2008 (Second Version) |
| Current status | Inactive |
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996[1] and then around the world,[citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes[1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay.[citation needed] The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019.[2]
- ^ a b "The Media Business: 'Pepsi Stuff' Campaign Set". The New York Times. March 27, 1996. Retrieved December 31, 2010.
- ^ pepsistuff.com