Peso Pluma

In this Spanish name, the first or paternal surname is Kabande and the second or maternal family name is Laija.

Peso Pluma
Peso Pluma in 2024
Born
Hassan Emilio Kabande Laija

(1999-06-15) 15 June 1999 (age 25)
Zapopan, Jalisco, Mexico
Other namesLa Doble P[1]
EducationSamuel Clemens High School[2]
Occupations
  • Musician
  • singer
Years active2020–present
WorksDiscography
Musical career
Genres
Instruments
  • Vocals
  • guitar
Labels
  • El Cartel de Los Ángeles
  • Prajin
  • Worms
  • Double P
  • Creative Art Agency

Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican singer, musician and rapper. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexican music.[3] He achieved moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), which were published under the label El Cartel de Los Ángeles. He followed the albums with the singles "Por Las Noches" and "El Belicón" (with Raúl Vega), with the latter selling 480,000 units and being certified octuple-platinum in the Latin field by the Recording Industry Association of America (RIAA).[4] He followed up his success with the EP Sembrando (2022) and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R. Conriquez entering the Billboard Global 200.[4][5]

His collaborations with Natanael Cano, "AMG" (alongside Gabito Ballesteros) and "PRC", became massive hits in the Latin music community after their use on TikTok, both charting on the Billboard Hot 100.[5][6] In April 2023, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four.[7][8] The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican act with the most Spanish-language entries in the US.[9][10] At the end of 2023, the song was revealed by Spotify to be the 5th most streamed song worldwide.[11] His third studio album, Génesis (2023), won the Grammy Award for Best Música Mexicana Album (including Tejano).[12] He released his fourth studio album and double album Éxodo (2024) on 20 June 2024, which attained further success, peaking at number five on the Billboard 200.[13][14]

Having a distinct musical style dominated by corridos tumbados (Sinaloa-style sierreño corridos with elements of Latin urban music; specifically Latin hip hop and reggaeton), Pluma is considered to be a major contributor to the revival of corridos.[15][16] With his crossover appeal, Pluma is the most streamed artist of all time in Mexico.[17][18][19]

  1. ^ Villaseñor, Esteban (12 April 2024). "Peso Pluma: Quién es, edad, nombre real y canciones". Vogue México (in Mexican Spanish). Archived from the original on 15 June 2023. Retrieved 15 April 2024.
  2. ^ "Peso Pluma posts photos outside former high school, home in San Antonio after concert".
  3. ^ Flores, Griselda (23 March 2023). "Corridos Artist Peso Pluma on His Quest for Global Domination: 'I'm Up for the Challenge'". Billboard. Archived from the original on 24 April 2023. Retrieved 24 April 2023.
  4. ^ a b Cardona, Valentina (22 April 2023). "Global sensation "Peso Pluma" tops Spotify charts, earns the title of number one song and 5th most streamed artist globally". Fame Magazine. Archived from the original on 24 April 2023. Retrieved 24 April 2023.
  5. ^ a b Zellner, Xander (1 February 2023). "Hot 100 First-Timers: Gabito Ballesteros, Peso Pluma & Natanael Cano Arrive With 'AMG'". Billboard. Archived from the original on 30 March 2023. Retrieved 23 April 2023.
  6. ^ Garrido, Felipe (18 April 2023). "The Success of Corridos Tumbados". How Music Charts. Archived from the original on 18 April 2023. Retrieved 23 April 2023.
  7. ^ Gomez, Guisell (18 April 2023). "Eslabon Armado and Peso Pluma's Song, 'Ella Baila Sola,' Makes History on Billboard Charts". BELatina. Archived from the original on 23 April 2023. Retrieved 23 April 2023.
  8. ^ Trust, Gary (24 April 2023). "SZA Scores Her First Billboard Hot 100 No. 1 With 'Kill Bill'". Billboard. Archived from the original on 24 April 2023. Retrieved 25 April 2023.
  9. ^ Flores, Griselda; Lipshutz, Jason; et al. (11 April 2023). "What's Behind Peso Pluma's Hot 100 Takeover?". Billboard. Archived from the original on 18 April 2023. Retrieved 23 April 2023.
  10. ^ "Billboard Hot 100 - April 29, 2023". Billboard. 25 April 2013. Archived from the original on 26 April 2023. Retrieved 25 April 2023.
  11. ^ [email protected] (29 November 2023). "The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed". Spotify. Archived from the original on 29 November 2023. Retrieved 8 December 2023.
  12. ^ "Grammys 2024: Winners List". The New York Times. 4 February 2024. Archived from the original on 5 February 2024. Retrieved 4 February 2024.
  13. ^ Garcia, Thania (24 May 2024). "Peso Pluma Unveils Tracklist for Éxodo Double Album Featuring Cardi B, Quavo, Ivan Cornejo and More". Variety. Archived from the original on 24 May 2024. Retrieved 24 May 2024.
  14. ^ Caulfield, Keith (30 June 2024). "Taylor Swift's The Tortured Poets Department Tallies 10th Week at No. 1 on Billboard 200". Billboard. Archived from the original on 30 June 2024. Retrieved 8 October 2024.
  15. ^ Rodríguez, Alfonso (3 October 2022). "¿Quién es Peso pluma? El cantante al que acusan de apología del narco en Culiacán". El Sol de Sinaloa (in Spanish). Archived from the original on 22 March 2023. Retrieved 23 April 2023.
  16. ^ Coca, Laura (28 February 2023). "Nicki Nicole se suma al remix del regional mexicano 'Por Las Noches' de Peso Pluma". LOS40 (in Spanish). Archived from the original on 24 April 2023. Retrieved 24 April 2023.
  17. ^ Lopez, Victoria (16 April 2023). "Who is Peso Pluma and why is he all over the internet?". KSAT. Archived from the original on 18 April 2023. Retrieved 23 April 2023.
  18. ^ Garrido, Felipe (18 April 2023). "The Success of Corridos Tumbados". Chartmetric. Archived from the original on 18 April 2023. Retrieved 1 May 2023.
  19. ^ Kelly, Tetris (25 April 2023). "Peso Pluma On Performing With Becky G At Coachella, Billboard Chart Success & More | Billboard News". Billboard. Archived from the original on 11 May 2023. Retrieved 12 May 2023.