 The Pet Rock "Pet Carrier", which doubled as its packaging | |
| Type | Collectible toy |
|---|---|
| Inventor(s) | Gary Dahl |
| Country | United States |
| Availability | 1975– |
| Materials | Rock |
Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes[1] complete with ventilation holes and straw bedding imitating a pet carrier.[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over one million Pet Rocks for $4 each,[1] and became a millionaire.[3][4][5]
- ^ a b Cite error: The named reference
LATobitwas invoked but never defined (see the help page). - ^ Cite error: The named reference
bathroomwas invoked but never defined (see the help page). - ^ "Pet rock millionaire offers a new method to getting stoned". The Miami News. Associated Press. 1977-02-07. pp. 2A. Retrieved December 18, 2011.
- ^ "Between Pet Rock and a hard place". The Milwaukee Journal. 1988-11-15. pp. 2A. Retrieved December 18, 2011.
- ^ Olson, James Stuart (1999). Historical Dictionary of the 1970s. Greenwood Publishing Group. p. 284. ISBN 9780313305436.