Peter Schwartz (/ʃwɔːrts/ SHWORTS; born 1946) is an American business executive, futurist, author, and co-founder of the Global Business Network (GBN), a corporate strategy firm, specializing in future-think and scenario planning. In 2011, Schwartz became an executive at Salesforce.com, where his roles include Senior Vice President of Strategic Planning and Chief Futures Officer.[1]