 | |
| Company type | Public |
|---|---|
| Nasdaq: IPET | |
| Founded | November 1998 |
| Defunct | November 9, 2000 |
| Fate | Self-liquidated |
| Headquarters | San Francisco, California, United States[1] |
Number of employees | 320 |
| Website | www.pets.com at the Wayback Machine (archived March 1, 2000) |
Pets.com was a dot-com enterprise headquartered in San Francisco, U.S, that sold pet supplies to retail customers. The website was launched in November 1998 and was shut down in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.
Although sales rose dramatically due to the attention, the company failed to become profitable and became known as one of the biggest victims of the dot-com crash in 2000. Since 2001, the Pets.com domain has redirected to PetSmart's website.
- ^ "FORM 10-Q". Retrieved November 19, 2018.