Philip Kives | |
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Born | |
Died | 27 April 2016 | (aged 87)
Occupation | TV salesman |
Known for | founding K-tel and coining "As seen on TV" |
Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur, and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the Miracle Brush, Feather Touch Knife, Veg-O-Matics, as well as many compilation record albums.[1]
Kives reputedly coined the catchphrase "As seen on TV",[2] which was included in many of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.[1]