 | This biography of a living person needs additional citations for verification, as its only attribution is to self-published sources; articles should not be based solely on such sources. (January 2024) |
Philip Kotler | |
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| Born | May 27, 1931 |
| Nationality | American |
| Education | DePaul University University of Chicago (MA) Massachusetts Institute of Technology (PhD) |
| Occupation(s) | Author, Marketing Professor, Economist and Consultant |
| Known for | marketing, economics |
| Website | pkotler |
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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).[1] He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."[2]
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.[3]
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Purpose to Action in 2018.
- ^ "Mr. Marketing, Winter 2003, Northwestern Magazine". www.northwestern.edu. Retrieved April 3, 2024.
- ^ Kotler, Philip (2017). My Adventures in Marketing: The Autobiography of Philip Kotler. Idea Bite Press. ISBN 978-0-9905767-6-1.
- ^ "Who Is The Father of Digital Marketing?". April 19, 2023. Retrieved April 23, 2023.