In baseball, pink bats are limited-supply baseball bats manufactured by Louisville Slugger for use by select Major League Baseball players on Mother's Day, first introduced in 2006 in association with the Susan G. Komen for the Cure organization. Each year on Mother's Day, Major League Baseball authorizes the use of the specially dyed bats — temporarily suspending the regulation that restricts players to using black, brown, red, or white bats — as part of a weeklong program to benefit the Susan G. Komen for the Cure organization.
In addition to wielding the unique Sluggers, players and field-staff wear pink ribbons, pink wristbands, pink necklaces, pink bracelets, pink gloves, and pink cleats.[1][2] Bases and homeplates are tagged with the breast cancer awareness logo, and line-ups are written on a pink card lineup card. All of the specially produced memorabilia is later autographed and auctioned off on MLB.com to benefit Komen for the Cure. In its debut season, "Major League Baseball and its fans collectively raised $350,000" through the program.[3]