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Pinkwashing, also known as rainbow-washing,[1] is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion,[2] including LGBT marketing.[3]
- ^ Rodríguez, Ashley (June 15, 2022). "What is Rainbow Washing? And Why You Should Prevent It During Pride Month". rockcontent.com. Archived from the original on June 22, 2023. Retrieved June 8, 2023.
- ^ Russell 2019, p. 182.
- ^ "Profit From Pride – Pinkwashing as Part of Modern Marketing". pressrelations Blog. August 27, 2020. Archived from the original on July 7, 2022. Retrieved May 12, 2022.