Pinnacle Sports

Pinnacle
Company typePrivate
IndustryOnline gaming
Founded1998
HeadquartersCuraçao
ProductsSportsbook, Casino
Revenue$34.1 Million (2023)
Websitewww.pinnacle.com

Pinnacle (formerly known as Pinnacle Sports) is an online gaming website that was founded in 1998. Since its inception, Pinnacle has become a medium-sized, fully licensed, online sportsbook. Pinnacle Sports rebranded to Pinnacle on June 1, 2016[1] after acquiring the pinnacle.com domain name.[2]

Presently, the company has customers in over 100 countries and is available in 19 (including international English) different languages. While most of the company information, including number of employees and gross revenues are kept private, Michael Konik, author of The Smart Money, believes "it would not be out of line to guess that their [Pinnacle Sports] annual handle is in the billions of dollars."[3]

Pinnacle headquarters are located on the island of Curaçao of the Kingdom of the Netherlands, and the group is fully licensed and regulated by the Government of the Netherlands Antilles (license number: 8048/JAZ2013-013),[4] which also functions as the regulating body for the gaming industry. On March 19, 2015 Pinnacle announced the award of a Class II Remote Maltese Gaming Licence,[5] MGA/CL2/1069/2015 for the provision of sports betting.

Regulation requires that Pinnacle must maintain sufficient funds to be able to honour the winnings of their customers at all times.