 | |
| Formerly | Pioneer Pro DJ |
|---|---|
| Company type | Privately Held Corporation |
| Industry | Hardware and software for DJ's and music production/performance |
| Founded | Kawasaki (2014) |
| Headquarters | Yokohama, Japan |
Key people |
|
| Products | DJ Mixers, CDJs, DJ Controllers, Turntables, Rekordbox |
Number of employees | 435 |
| Parent | Noritsu |
| Website | www |
Pioneer DJ is a brand of DJ products, including media players and DJ software controllers, turntables, DJ mixers, headphones, effects units, and loudspeakers. Originally part of Pioneer Corporation, the company became independent in 2014 as Pioneer DJ Corporation, and has produced numerous industry-standard DJ products.[1] The company's market share of the DJ market is estimated at 60%.[2] Pioneer DJ Corporation changed its company name to AlphaTheta Corporation from January 1, 2020. Their brands and brand names, including Pioneer DJ, were not affected by this change.[3] In January 2024, it was announced that new products would be released under the AlphaTheta brand, alongside Pioneer DJ.[4]
- ^ Saunders, Jarrah (29 May 2023). "Gear Icons: Pioneer DJ". Mixdown. Furst Media. Retrieved 3 August 2023.
- ^ McGlynn, Declan (5 March 2020). "Pioneer DJ has been sold, again". DJ Mag. Thrust Publishing Ltd. Retrieved 3 August 2023.
- ^ "Pioneer DJ changes company name to AlphaTheta Corporation - AlphaTheta". alphatheta.com. Retrieved 2023-12-19.
- ^ "New Pioneer DJ products will now be branded as AlphaTheta". DJMag.com. 2024-01-23. Retrieved 2024-01-23.