Playful Kiss

This article is about the Korean television series. For the Japanese manga, see Itazura na Kiss. For the Taiwanese television series, see It Started with a Kiss (TV series). For the Taiwanese television series sequel, see They Kiss Again (TV series).

Playful Kiss
Promotional poster
Also known as
  • Mischievous Kiss
  • Naughty Kiss
Genre
Based onItazura na Kiss
by Tada Kaoru
Written byGo Eun-nim
Directed by
  • Hwang In-roi
  • Kim Do-hyung
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes
Production
Executive producerHan Hee
ProducerSong Byung-joon
Original release
NetworkMunhwa Broadcasting Corporation
ReleaseSeptember 1 (2010-09-01) –
October 21, 2010 (2010-10-21)
Related
Infobox instructions (only shown in preview)
Korean name
Hangul
장난스런 키스
Revised RomanizationJangnanseureon Kiseu
McCune–ReischauerChangnansŭrŏn K‘isŭ

Playful Kiss (Korean: 장난스런 키스; RR: Jangnanseureon Kiseu; (also known as Mischievous Kiss or Naughty Kiss) is a 2010 South Korean romantic-comedy television series, starring Kim Hyun-joong and Jung So-min.[1][2][3] It aired on MBC from September 1 to October 21, 2010, on Wednesdays and Thursdays at 21:55 for 16 episodes.

It is based on the Japanese manga Itazura Na Kiss written by Tada Kaoru. The Korean series is the third television adaptation of the manga following the Taiwanese It Started with a Kiss in 2005, and its sequel They Kiss Again in 2007.[4] Though Playful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximately US$3,400,000 and developed a strong cult following, having been streamed 70 million times on Viki and earning US$400,000 in ad revenue through online streaming.[5][6][7] Due to its international popularity, a short special edition was aired on YouTube after the series finale.[8]

  1. ^ Kang, Myoung-seok (August 27, 2010). "TV series Naughty Kiss press conference - Part 1". 10Asia. Retrieved November 21, 2012.
  2. ^ Kang, Myoung-seok (August 27, 2010). "TV series Naughty Kiss press conference - Part 2". 10Asia. Retrieved November 21, 2012.
  3. ^ Oh, Jean (August 29, 2010). "Kim Hyun-joong eager to prove worth as actor". The Korea Herald. Retrieved July 8, 2013.
  4. ^ Han, Sang-hee (August 30, 2010). "Will Naughty Kiss create magic?". The Korea Times. Retrieved November 21, 2012.
  5. ^ Kim, Jessica (September 15, 2010). "Kim Hyun-joong series Naughty Kiss sold to 12 countries". 10Asia. Retrieved November 21, 2012.
  6. ^ Hong, Lucia (November 1, 2010). "Korean drama Naughty Kiss sold to 11 Asian countries". 10Asia. Retrieved November 21, 2012.
  7. ^ Frankel, David (April 12, 2012). "How Korean TV drama Playful Kiss flopped locally but hit globally". GigaOM. Retrieved July 11, 2014.
  8. ^ Cite error: The named reference yt was invoked but never defined (see the help page).