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| Product type | Biscuit |
|---|---|
| Owner | Bambi A.D. |
| Produced by | Bambi A.D. |
| Country | Serbia |
| Introduced | 1967 |
| Markets | South Europe |
| Previous owners | Coca-Cola HBC Serbia |
| Tagline | All you need (Serbian: Све што ти треба) |
| Website | www |
Plazma (Serbian Cyrillic: Плазма) (/Plazma/) is a brand of soft biscuits owned by Bambi A.D. It was introduced in 1967 in Serbia as a cheaper and more widely available alternative to Plasmon, or a direct competitor to Petit Beurre made by Kraš.[ref 1][ref 2] It is also known as Lane in Western Europe and the Americas since the 1990s.
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