Plymouth (automobile)

Plymouth
Product typeAutomobile, vans, trucks
Produced by
IntroducedJuly 7, 1928;
96 years ago
 (1928-07-07), by Walter Chrysler
DiscontinuedJune 29, 2001;
23 years ago
 (2001-06-29)
Related brandsDodge
MarketsNorth America
Previous owners
  • Chrysler Corporation
    (1928–1998)
  • DaimlerChrysler
    (1998–2001)

Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up until then were either discontinued or rebranded as Chrysler or Dodge.