 | |
 Frosted Strawberry flavor Pop-Tarts | |
| Product type | Toaster pastry |
|---|---|
| Owner | Kellanova |
| Country | United States |
| Introduced | September 14, 1964 |
| Related brands | Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal |
| Markets | Worldwide |
| Previous owners | Kellogg's (1964–2023) |
| Tagline | "Crazy Good!" |
| Website | poptarts.com |
Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration.[1]
Pop-Tarts is Kellanova's most popular brand to date in the United States, with millions of units sold each year.[2] They are distributed mainly in the United States, but are also available in Canada and the United Kingdom.[3]
Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited-edition" flavors that appear for a short time.[4]
- ^ "Pop Tarts (History, FAQ, Pictures & Commercials) – Snack History". August 20, 2021. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
- ^ "Kellogg Launches New Pop-Tarts Yogurt Blasts". investor.kelloggs.com (Press release). Kellogg Company. Archived from the original on December 3, 2008. Retrieved October 8, 2009.
- ^ "Pop-Tarts". h2g2. BBC. March 6, 2007. Archived from the original on April 23, 2009. Retrieved October 8, 2009.
- ^ "Kellogs Pop-Tarts". Kelloggs Company. Archived from the original on July 25, 2014. Retrieved June 17, 2014.