Pop (American TV channel)

Pop

Network logo since 2015
Country	United States
Broadcast area	Nationwide (available in most areas)
Headquarters	New York City
Programming
Language(s)	English
Picture format	1080i (HDTV) 480i (SDTV)
Ownership
Owner	Paramount Media Networks (Paramount Global)
Parent	MTV Entertainment Group
History
Launched	1981; 43 years ago (1981)
Former names	Electronic Program Guide (1981–88) Prevue Guide (1988–93) Prevue Channel (1993–99) TV Guide Channel (1999–2007) TV Guide Network (2007–13) TVGN (2013–15)
Links
Website	www.poptv.com

Pop, commonly referred to as Pop TV (formerly known as Electronic Program Guide, Prevue Guide, Prevue Channel, TV Guide Channel, and TV Guide Network), is an American pay television channel owned by Paramount Global under its networks division through MTV Entertainment Group. It is a general entertainment channel, focusing primarily on programs pertaining to popular culture.

The network was originally launched in 1981 as a barker channel service providing a display of localized channel and program listings for cable television providers. Later on, the service, branded Prevue Channel or Prevue Guide and later as Prevue, began to broadcast interstitial segments alongside the on-screen guide, which included entertainment, news, and promotions for upcoming programs. After Prevue's parent company, United Video Satellite Group, acquired the entertainment magazine TV Guide in 1998 (UVSG would in turn, be acquired by Gemstar the following year), the service was relaunched as TV Guide Channel (later TV Guide Network), which now featured full-length programs dealing with the entertainment industry, including news magazines and reality shows, along with red carpet coverage from major award shows.

Following the acquisition of TV Guide Network by Lionsgate in 2009, its programming began to shift towards a general entertainment format with reruns of dramas and sitcoms. In 2013, CBS Corporation acquired of a 50% stake in the network, and the network was renamed TVGN. At the same time, as its original purpose grew obsolete because of the integrated program guides offered by digital television platforms, the network began to downplay and phase out its program listings service; as of June 2014, none of the network's carriage contracts require the display of the listings, and they were excluded entirely from its high-definition simulcast. In 2015, the network was rebranded as Pop. In 2019, CBS acquired Lionsgate's 50% stake in the network and merged with Viacom.

As of November 2023^[update], Pop is available to approximately 60,000,000 pay television households in the United States-down from its 2007 peak of 84,000,000 households.^[1]