Potters Resorts

Potters Resorts
Company type	Private company
Industry	Leisure; Hospitality;
Founded	1 January 1920 (first site, Hemsby)
Founder	Herbert Potter
Headquarters	Hopton-on-Sea, Norfolk, England
Number of locations	2
Services	All-Inclusive Short Breaks
Owners	The Potter Family
Number of employees	800
Website	pottersresorts.com

Potters Resorts is a short breaks holiday company in the United Kingdom, operating two five-star resorts in Norfolk and Essex. The company has been privately owned by the Potter Family since opening its first location in Hemsby, Norfolk in 1920 after solicitors' clerk Herbert Potter won £200 in a Sunday Chronicle newspaper competition.^[1] It was called 'Potters' and is widely recognised as the first permanent and mixed use holiday camp in the United Kingdom, with timber huts for accommodation and permanent main buildings. 'Potters' moved to Hopton-on-Sea in 1924.

Now under the management of fourth generation John Potter, the company acquired a second location^[2] at Five Lakes Resort in Essex in 2021, which relaunched as Potters Resorts Five Lakes in 2022.

^ "Potters Resort on the hunt for early visitors from 1920s to 1960s". Great British Life. 30 September 2019. Retrieved 8 June 2023.
^ "Four-star resort in Essex to be taken over by new firm for 'undisclosed sum'". Gazette. 26 October 2021. Retrieved 8 June 2023.

[1] "Potters Resort on the hunt for early visitors from 1920s to 1960s". Great British Life. 30 September 2019. Retrieved 8 June 2023.

[2] "Four-star resort in Essex to be taken over by new firm for 'undisclosed sum'". Gazette. 26 October 2021. Retrieved 8 June 2023.

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